In 2018, I researched the presence of English-language songs in 14 different national Top Weekly Streamed songs lists on Spotify, which was then, and still is, the world’s leading online streaming service. I also analyzed Spotify’s Global Weekly Top Streamed songs list for the presence of English-language songs.
What I found — and I looked across an 18-month period — confirmed, for the most part, that, among other things, on Spotify, there was almost zero presence of non-English language songs on the U.S. and U.K. top weekly streamed songs lists, there was significant presence of English-language songs on the top weekly streamed lists in European countries such as Sweden, Germany and Poland, that there was somewhat less of a presence of English-language songs on several Asian countries’ Spotify lists and, finally, very little presence of English-language pop songs in the Spotify lists from countries in which Spanish is a dominant language such as Spain and Argentina.
The significant presence of English-language pop songs on Spotify charts in diverse countries ranging from Sweden to Poland to Germany to Japan and the near total lack of non-English language songs on the U.S. and UK Spotify charts show cultural and linguistic imperialism are not outmoded nor invalid. Indeed, a cultural and linguistic imperialism perspective reveals much about the cultural and linguistic hierarchies and inequities that characterize contemporary global cultural and linguistic configurations of power